On-Screen, On-Street, and Online Exposure
From our high-flying helium balloons to our dynamic performance groups, there are several sponsorship opportunities available to help support the Chicago Thanksgiving Parade. And, each of these sponorships including on-screen, on-street, and online exposure to further elevate your brand.
TV Zone Dasher Wall
Your brand logo, front and center, during the live television broadcast. Branding on the TV Zone Dasher wall is visible for approximately 1 hour and 30 minutes of the 3-hour broadcast. Joyce Julius & Associates evaluated and measured the television exposure value of the brand logo at approximately $300,000.
Outdoor Exposure
During the month of November, on State Street from Ida B. Wells Drive to Randolph, approximately 156 light pole banners will feature your company’s logo in the heart of one of Chicago’s most popular shopping districts.
On-Site Promotions
Sponsors have the opportunity to include a display along the route and have volunteers pass out promotional items down State Street. Items can also be included in 2,500 VIP/Volunteer Gift Bags that will be passed out after the parade.
Live Television Interview
Direct Messaging to millions of television viewers through a live interview during the parade. Packages include the above opportunities plus much more. Packages can be customized to align with your fourth quarter marketing strategy and increase your market exposure to key audiences.
